Peter runs a marketing / digital development consultancy just outside of Toronto, Ontario. A self-professed generalist with over 25 years of experience, Peter has worked with some of the biggest brands in Canada. His latest projects include the design and development of AcesPay – an innovative mobile app that gives golfers the opportunity to play for cash & prizes every time they play – and the launch of his Fail Blazer blog that focuses on his philosophy of never being afraid to "suck at something new".